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GOAL.MD: 1 Star?! Yes — and Here’s Why That’s a Good Thing

June 30, 20252 min read

You read that right. GOAL.MD recently received a 1-star review — and I want to talk about it.

Not to defend it.
Not to hide from it.
But to shine a spotlight on it.
Because this review — and everything that led to it — says more about what we do right than anything else.


What Really Happened

The patient in question had a full one-on-one consultation with a licensed physician.

But not just any telehealth call.
Not a 3-minute rubber-stamp form review.
Not a quick script or approval checklist.

Instead, she received over 40 minutes of uninterrupted time with Dr. Michael Fitch — one of the most passionate, thoughtful, and dedicated physicians I’ve ever worked with.

He spent that time:

  • Listening

  • Educating

  • Connecting dots between medication, lifestyle, and nutrition

  • Explaining how and why the body gains, stores, and loses weight

  • Offering real, applicable advice on how to eat in a way that supports long-term success

And she left… frustrated.

Why?

Because the truth is hard.
Especially when someone finally tells it to you with care and clinical honesty — not coddling or canned scripts.

Weight loss isn’t just about injections.
It’s about the full picture: eating patterns, emotional habits, stress, sleep, and a hundred other things no one else wants to take time to talk about.

But we do.

And sometimes, hearing that for the first time doesn’t feel good.

It feels like being held accountable.
Like realizing what has to change.


What Most Clinics Do

Most of our competitors would never have taken the time.

  • They would have sent a form.

  • Or a 2-minute call.

  • Or worse: no contact at all.

They would’ve approved the medication, taken the money, and moved on.

But we don’t do that.

At GOAL.MD, we believe that the doctor-patient relationship matters.

That’s why every consultation is a real, HIPAA-secure conversation with a licensed physician — not a contractor, not a call center, and not a script.

And beyond that, we provide every patient with unlimited access to a certified nutrition coach (shoutout to Betsy!) to help reinforce everything they learn.


So What Does a 1-Star Review Mean to Me?

It means we told the truth.

It means we cared enough to take the time.

It means we held someone to a higher standard — one they maybe weren’t ready for yet.

And honestly?
I’ll take that kind of 1-star review any day over hollow 5-star praise for a clinic that never truly cared.


If You Want Real Care

If you're looking for shortcuts, quick fixes, and hands-off telehealth, GOAL.MD probably isn’t for you.

But if you want:

✅ A real doctor
✅ A real conversation
✅ A team that cares enough to help you do the hard stuff — the stuff that actually works

Then this is where you belong.

We’ll give you our time, our honesty, our best.

And yes — maybe even a little tough love if that’s what it takes to help you change your life.

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Brandon Phillips is the Co-Founder, CEO, and Managing Partner of GOAL.MD, and a proud U.S. Air Force veteran. With over 25 years of entrepreneurial experience—including the last decade focused on healthcare—Brandon is dedicated to building companies that deliver meaningful, lasting improvements in people’s lives. His passion lies in helping patients achieve real results, and every success story serves as a powerful reminder of the impact GOAL.MD is making. Hearing how someone has regained their health, confidence, or energy is what fuels him every day.

Wm. Brandon Phillips

Brandon Phillips is the Co-Founder, CEO, and Managing Partner of GOAL.MD, and a proud U.S. Air Force veteran. With over 25 years of entrepreneurial experience—including the last decade focused on healthcare—Brandon is dedicated to building companies that deliver meaningful, lasting improvements in people’s lives. His passion lies in helping patients achieve real results, and every success story serves as a powerful reminder of the impact GOAL.MD is making. Hearing how someone has regained their health, confidence, or energy is what fuels him every day.

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